The shopping habits of consumers
Retail is constantly evolving, and the dynamics of the industry are changing. The traditional brick-and-mortar retail model is getting phased out in favor of a more interactive and consumer-centric one. This vital step reduces the friction between the online and offline shopping experience as retailers cannot lose customers. It requires a swift transition between the two channels. Your customers will experience a seamless shift when you deploy omnichannel.
Omnichannel retail trends to follow in 2021:
The shopping habits of consumers have shifted considerably. They want to make purchases in exciting ways and new locations, most notably using the contactless approach. The following are the top omnichannel trends to watch and adopt.